Pakistan Rolls Out New Measures to Boost Citrus Exports, Eyes Wider Global Markets
Pakistan is stepping up its export push in agriculture with new policy measures aimed at supporting citrus exporters, especially mandarin varieties (kinnow), as part of a broader strategy to stabilize the economy through export-led growth.
key developments:
- The Ministry of National Food Security and Research has streamlined export procedures, set up extra testing labs, and introduced new seedless citrus varieties to appeal to international markets.
- A new outpost in Sargodha (a major citrus-producing region) will help speed up shipments and reduce delays at export checkpoints.
- These reforms come at a time when Pakistan’s economy is seeking reliable sources of foreign exchange, and the citrus sector is seen as one viable option to contribute.
Why it matters:
Export growth in agriculture can help balance trade deficits, especially when industrial or service exports are underperforming. Moreover, improved infrastructure and regulation in the agriculture supply chain can also boost small farmers, local processing plants, and export businesses.
Challenges to watch:
- Quality control & compliance with export standards in importing countries
- Logistics bottlenecks (cold chain, shipping delays)
- Market price volatility in overseas markets
Conclusion:
If properly executed, these measures could help citrus exports become a more dependable source of foreign revenue for Pakistan, providing relief to the trade balance and offering growth opportunities for farmers and agribusinesses alike.





